Here's How we helped client achieve result

Type of Client

Famous Actor

Service

Reputation Management

Campaign Duration

9 Months

5 Negative links

removed from page 1

8 negative links

removed from page 2

4 negative links

removed from page 3

5 Negative links

removed from page 1

8 negative links

removed from page 2

4 negative links

removed from page 3

The problem

The actor contacted us due to negative press appearing in Google searches for their name, which was damaging their career and costing them high-profile roles. Our assessment revealed five negative search results on the first page, published on high-authority sites like Rolling Stone, Daily Mail, USA Today, and Vanity Fair. Recognizing the competitiveness of these sites and the detrimental impact on the actor’s career, we promptly began our efforts to address the issue.

The Solution

We began the campaign by documenting the current rankings for the negative articles to establish a benchmark. Next, we identified any positive content ranking below these negative articles that had the potential to outrank them. By cataloging existing positive content, we determined the number of new pieces needed to push the negative articles off the first page. Here’s what we did:

Created a backlink and traffic campaign for existing positive content. Increased links and traffic signaled to Google that this content was favored over negative articles.
Launched an outreach campaign to high-authority news sites, resulting in 15 new positive pieces about our client.
Optimized the actor's website and social media profiles to ensure a clear and consistent message across all platforms, aligning all new content with this message.
Acquired several fan page websites using the actor's name in the domain, making it easier to rank these pages on Google. These sites linked to the actor's main website, social media profiles, and positive press.
Added schema markup to the client's official website, connecting their site, social media accounts, and positive press.
Began a link building and traffic campaign to all the new assets we created.
Began a link building campaign to the actors Social Media profiles.

Additional strategies were also implemented, but some remain proprietary.

The Outcome

Given the actor’s popularity, additional issues arose during the campaign, including an undesirable image and video with a click-bait title. Over the course of nine months, we successfully pushed all negative articles, images, and videos off the first page of Google. Four of the five negative articles were pushed to pages three and four.

The actor’s search results are now dominated by positive and accurate content that truly reflects their personal brand. This transformation not only improved their online presence but also restored their reputation, allowing them to secure high-profile roles once again.